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VisualCalc Announces Deposit Allocation Tool for Banks and Financial Institutions


VisualCalc Customizable Sales Tool Helps Banks Develop Relationships, Increase Deposits, Improve Customer Satisfaction

El Dorado Hills, Calif. – March 1, 2012 VisualCalc, the leading provider of web-based analysis software, today announced the availability of the VisualCalc Deposit Allocation Tool, a new, web-based sales tool that helps banks determine a customer’s optimal deposit allocation across a variety of their deposit products. The tool can be used internally by a bank’s associates to help establish and cultivate relationships with customers and prospects. The Deposit Allocation Tool can also be deployed on a bank’s website for direct us by their end customers and prospects.

The Deposit Allocation Tool is an interactive, graphical web-based tool that can be used by the bank’s associates as a “guided selling solution and relationship builder”.  The Deposit Allocation Tool establishes a standardized, pro-active sales process for all associates to follow. The tool guides associates through their interaction with bank customers and prospects, helping them make the best possible recommendation regarding the allocation of the customer’s deposits across the bank’s deposit products. This, in turn, can help the bank improve customer satisfaction and retention, increase overall deposits, and gain market share.

The Deposit Allocation Tool takes a series of inputs, including data about the customer’s financial objectives and deposit balances, and then processes this through an allocation analysis engine that contains bank-specific information regarding their deposit products. This deposit product information includes account types, interest rates, and business rules (e.g., minimum deposit amounts). Based on this analysis, a customer’s deposit balances are automatically allocated across the bank’s deposit products to maximize the customer’s return. The recommended allocation is visually displayed in a set of easy-to-interpret charts and graphs.

In addition to the recommended allocation, The Deposit Allocation Tool also enable associates or customers to perform interactive “what if” analyses by varying some of the inputs and dimensions on the tool. The results of these “what if” analyses are displayed in an “alternative solution” section of the tool.

“In today’s dynamic financial services environment, products, people and regulations are changing on a day-by-day basis,” said Amit Mazumdar, founder and CEO of VisualCalc. “The VisualCalc Deposit Allocation Tool is a guided selling solution that helps banks deliver clear, correct and consistent recommendations across all of their branches, representatives and customers.”

The Deposit Allocation Tool is a configurable sales tool that can easily be customized for use by any bank. On top of its pre-configured allocation analysis engine, the tool can quickly and easily be configured to incorporate a given bank’s specific needs, including account types and names, interest rates, and business rules. The tool can also be customized to incorporate the bank’s branding and graphical standards, so that the tool has a consistent “look and feel” with the bank’s other marketing properties and collateral.

The VisualCalc Deposit Allocation Tool is available and in use by customers today. Pricing varies depending on the number of users and a company’s hosting requirements. For more information, visit

About VisualCalc
VisualCalc ( provides interactive, graphical website calculators, decision support tools, and guided selling solutions. Organizations can embed these intuitive tools on their website and other electronic media to help their customers and prospects effectively evaluate their products and services, leading them to the best possible purchasing decision. These online tools help organizations generate leads, close prospects, improve customer satisfaction, and optimize their product sales mix. VisualCalc’s calculators and tools feature an interactive, intuitive user interface that enables dynamic “what if” analysis, yet still offer universal platform support across both desktop and mobile devices. These tools can be fully customized for an organization’s functional requirements and branding standards. VisualCalc’s tools can also be integrated with 3rd party systems and databases, providing users with a personalized, comprehensive basis for their analysis. VisualCalc is a privately held company headquartered in El Dorado Hills, California.

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Bob Bennett
Media Relations
VisualCalc, Inc.