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VisualCalc has released a new public dashboard for monitoring trends associated with the upcoming U.S. 2012 Presidential Election. The Election 2012 Dashboard provides people with intuitive, interactive charts and graphs that enable them to track several important components of this upcoming election, including GOP National Primary projections, GOP delegate counts, and how President Obama would fare against each of the Republican candidates.

This new public dashboard is available for free to anyone, and can be accessed via the following link: http://www.publicdashboards.com/Election2012. In addition, organizations are free to add this link to their website free of charge.

This new dashboard is incorporated into VisualCalc’ public dashboard website: PublicDashboards.com. PublicDashboards.com contains a set of interactive online dashboards covering a variety of topical issues, including housing, the economy, the environment, education statistics, employment trends, and health-related data. PublicDashboards.com organizes detailed, complex data related to these issues into interactive, easy-to-use charts and graphs called indicators. These visual indicators help users identify trends or issues that might otherwise go undetected. In addition, these indicators enable users to perform deeper analysis into the underlying data. With a simple point-and-click, users can filter and drill-down into the indicators to customize their view of the data.

Organizations that track or communicate information related to any of these topics – including public or commercial websites and online or print media – are welcome to include links to these public dashboards on their websites. These links can be found on the PublicDashboards.com website.

VisualCalc has just released a new whitepaper – the VisualCalc Calculator Whitepaper – that explores a variety of topics related to website calculators and online decision support tools.  This free whitepaper outlines the need for, and benefits of, the deployment of website calculators and other customer decision support tools on financial institution websites.

The current economic and technology environment has created both challenges and opportunities for financial institutions. As more of the consumer banking experience moves to the Internet - today there are over 60 million Internet banking users in the U.S., and approximately 60% of adults do some form of online banking - financial institutions are looking for ways to harness this trend in order to improve overall profitability.

Website calculators provide financial institutions with an effective tool for capitalizing on this evolving market environment. Website calculators can provide financial institutions with a number of benefits, including:

·      Improve customer satisfaction

·      Reduce customer churn

·      Minimize cross-institution price shopping

·      Stimulate cross-selling and up-selling

·      Improve lead conversion and custom acquisition

·      Reduce transaction costs